Many sheets of cash KPIs will start with gross profit. This is a pretty simple profit and loss metric to understand. Your company will have its net sale revenue — the amount of money it gains from its operations.

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Frank Mastronuzzi

Frank Mastronuzzi

Founding Partner @punchfinancial, VP Business Development @GreenoughGroup, CFO, MBA, SF-Based, consummate optimist, proud zio, proud daddy of Luca, the Wheaten